Harcourts : Brand Spanking Blue Awards



Harcourts harnesses the power of Launchpad6’s competition hosting platform to drive employee engagement and showcase its new brand.


The Harcourts challenge

Harcourts International Ltd offers a full range of real estate services, specialising in residential, commercial, and rural property sales as well as property management. In January 2016, the organisation underwent a massive company wide re-brand.

The brand refresh has been exciting and reinvigorating for the Harcourts team, with early adopters quickly getting on board with new office fit-outs, proactively using the new marketing materials suite, and incorporating the company’s personality and 10 corporate pillars into their operations.

Keen to further capitalise on its rejuvenated team and brand revitalisation and to maintain its momentum, Harcourts was looking for a way to:

  • Ensure that the Harcourts offices would remain excited about the new brand

  • Increase employee engagement

  • Make sure that the Harcourts team feels both proud and protective of the brand

  • Motivate and inspire those who have been a bit slower to adopt the brand refresh.

The competition mission So Harcourts came up with the idea to run an online photo and video competition. The contest would be open to all staff in the company’s global franchise offices and would provide them the opportunity to:

  • Showcase their newly branded office spaces

  • Highlight their use of Harcourts’ updated marketing suite of tools

  • Shine a spotlight on their enhanced digital presence.

“We intend to recognise and reward those who have embraced and are representing the Harcourts brand refresh and personality to a high standard in their local markets,” says Deb Swanson, International Brand Manager for Harcourts.

“We hope to motivate and inspire our Harcourts team worldwide by sharing others’ successes.”