Case Study // NA-KD TEAMS UP WITH LAUNCHPAD6
NA-KD teams with Launchpad6 to create excitement around their new line of clothing.
NA-KD launched in January 2016 and NA-KD is one of Europe's top 20 fastest growing companies, breaking new records every month and showcasing themselves as one of the world’s leaders in fashion and ecommerce brands for women reaching more than 10 million monthly visitors.
The brands private label is represented by over 600 retailers across the globe and is listed on marketplaces such as Zalando and ASOS.
The NA-KD challenge
NA-KD teamed up with popular Swedish singer Danny Saucedo to launch a gender-neutral clothing line. Danny started his fame as a top 6 finalist on the Swedish version of Idol. NA-KD were aiming to attract brand recognition and engagement with Danny Saucedo’s fan base. NA-KD released a new range of clothing with the local singer to engage fans with the Danny Saucedo inspired clothing range.
NA-KD recognised a great opportunity to leverage video and the thrill of competitions to promote NA-KD and Danny to many of his fans. NA-KD put out the challenge for fans to demonstrate their talents by providing videos of themselves singing music inspired by Danny.
Promote a new clothing collection
Create brand awareness for NA-KD’
Public voting and social sharing
Contest platform hosting and support
ContestPad Advanced package
Website custom design services
More than 11,000 video plays
More than 16,000 votes
More than 36,000 views
The Launchpad6 solution
NA-KD searched for a platform to meet their needs and found ContestPad. It had everything they needed “out-the-box” at a very affordable price.
“ContestPad was exactly what we needed and nothing else in the market that we happened upon came even close” says Evan Thomas, Head of Social Media at NA-KD.
Leveraging ContestPad NA-KD were able to create a custom designed contest micro-site with full video gallery, voting and seamless video upload forms. The site was styled to align exactly with NA-KD’s and Danny’s branding requirements.
The contest was also backed by automated configurations that made certain everything ran according to the contest rules. The solution ensured entry periods, voting restrictions, entry moderation, entry video streaming and social sharing was all taken care of without NA-KD having to worry.
Each participant was invited to create a video of themselves performing Danny inspired songs. Participants then promoted their entries on social media to friends and family to solicit votes.
NA-KD received some absolutely phenomenal entries that demonstrated extraordinary talents. Entrants received a combined vote count of more than 16,600 votes, 36,000 views and attracted over 11,000 video plays over a few weeks. They also had a huge uptake in social engagement and brand awareness among Danny’s many millennial fans.
Once the voting was complete 2 winners were selected, one by Danny and one from the public voting. The winners won a trip to Gothenburg with two tickets to the The Run(A)way Show, a meet and greet with Danny and 1000€ to shop for at NA-KD.com. The contest and platform achieved and, in some cases, exceeded NA-KD’s expectations.
Head of Social Media
“ContestPad was exactly what we needed and nothing else in the market that we happened upon came even close”